Doing Good: Proud to Be A Certified B Corp
What is a Certified B-Corp? How does a company become a Certified B Corp?
B Corporations, or B Corps, are companies that are mission-oriented and aim to benefit all stakeholders – not just shareholders. Together, B Corps aspire to “do good” through their products, practices, and profits.
For a company to receive B Corporation Certification, it is evaluated in five impact areas: governance, workers, community, environment, and customers. The evaluation process includes an assessment with 250 questions about how the company performs in each of the five impact areas, as well as an onsite audit. Companies are allocated points based on their response to each question and must score a minimum of 80 points in order to receive B Corp certification.
East West Tea Company, the parent company of Yogi Tea, first achieved B Corp Certification in 2014, and has continued to maintain our certification every three years since (B Corps must recertify every three years to maintain their certification status). We’re proud to share that, on our most recent assessment, we scored 105.6 points!
To us, this score represents more than just a number. It’s a reminder of how our everyday actions and decisions can have a positive impact on our community, our consumers, and our planet.